HAUD Systems’ Traffic Profiling Service provides MNOs, MVNOs and MVNEs with the basis for a business case to consider the acquisition of a solution for generating new revenues from SMS whilst keeping out unwanted sources of traffic
Traffic Profiling Service
HAUD Systems’ Traffic Profiling Service provides MNOs, MVNOs and MVNEs with the basis for a business case to consider the acquisition of a solution for generating new revenues from SMS whilst keeping out unwanted sources of traffic.
This service analyses SMS traffic over a period which generally runs for 6 to 8 weeks. Based on the categorisation of this data, HAUD Systems offers suggestions in a detailed recommendations report on:
At the end of the service a tailored Recommendations Report displays clear-cut statistics of traffic volumes and offers recommendations on how to eliminate spam and SMS fraud by applying the HAUD solution.
The Recommendations Report is presented to the client in a detailed format and findings are explained. A drill down of the traffic findings starts from identifying the traffic volumes, splitting these into main categories and then delving deeper into each category to identify the losses and revenue potential.
Operators are typically unaware of their interworking / non-interworking traffic ratio and assume that A2P traffic lies between 10% to 20% of their overall traffic. However over the past two years, between 2012 to date, we have carried out several traffic profiles in Europe, Africa and Asia. In profiling exercises that were carried out for some European operators, we found some staggering results. Our Traffic Profiling Service found that in the case of one of its competitors up to 45% of all international traffic terminating on the operator’s network was coming via grey routes. In financial terms, that is equivalent to millions of euros in lost revenue.
In other instances, we found that an African operator was completely bypassing the local interconnect fees owed to our client by sending international traffic over grey routes. HAUD Systems resolved this serious issue by blocking the operator in question from sending any traffic to our client via international routes.