Teradata is a proven industry leader of integrated marketing applications, fueled by a high-performing team of enterprise marketing experts. We can help you make the best business decisions possible by providing advanced applications, consulting services, implementation and post-implementation support, and reliable performance analytics for your data-driven marketing program.
Use powerful marketing automation to deliver compelling content over email, mobile, social, and Web.
Customers respond to content that is personally relevant and interesting to them, no matter how they receive it. With Teradata Digital Marketing you can analyze a vast array of customer information, from their product preferences to their buying behavior, to gain individualized insights. Then use email, mobile, social, and Web marketing to capture their attention and win their business like never before.
Teradata Digital Marketing solution is a cloud-based, all-in-one digital marketing hub that enables you to quickly and easily take full advantage of the many ways to communicate digitally with your customers. Mix and match email, mobile, social, and Web marketing channels to send tailored messages at the right time and in the most effective way. Leverage Teradata Digital Marketing to engage the individual customer across paid, earned and owned channels while optimizing anonymous-to-known conversion to drive a relevant and specific message to that individual in an integrated and coordinated way. This allows you to develop a deeper customer connection, increasing acquisition and improving retention.
Deploy powerful marketing analytics to discover how customers are responding, then accurately segment your database to reveal new ways to create individualization. Now you can build closer relationships with your customers based on real data, not guesswork.
Efficiently create sophisticated digital campaigns that focus your marketing creativity to inspire your customers. This single Digital Marketing solution means you no longer have to deal with cumbersome, disjointed systems for email, mobile, social, and Web. Teradata Digital Marketing Centers modern, intuitive dashboard lets you see quick overviews or detail-rich reports, giving you total control of multi-channel digital marketing.