The mAdme Platform enables you to Create, Target and Deliver full-screen, rich-media, relevant, on-demand messages to Users directly on their device based on various triggers.
The mAdme Platform enables you to Create, Target and Deliver full-screen, rich-media, relevant, on-demand messages to Users directly on their device based on various triggers. This capability delivers industry leading click-thru-rates.
Engaging with the users in this respectful and relevant way provides a unique opportunity to build relationships, solve issues, inform them about products and ask for their feedback.
The mAdme capabilities may be delivered either by an App or by an SDK embedded in an existing App. mAdme provides a light-weight SDK which can be easily and quickly embedded.
The messages are highly engaging, immediate and non-invasive and are fully actionable supporting click-to-install, click-to-call, click-to-play, click-to-buy, click-to-text, click-to-survey functionality.
A Gallery view is also available which holds the most recent messages presented to the User so they can go back later and engage then if they wish.
The Campaign Portal enables the creation of powerful campaigns, targeting specific user groups by location, device type, gender, age range and interests.
Supporting a variety of rich-media formats from still images to animated gif, html5 and HD Video, the platform allows you to create highly engaging campaigns using all the power of the underlying mobile device.
Media sets can be uploaded in any of these formats and then used across multiple campaigns as needed.
A variety of triggers can be used on the device for message display. One of the most popular triggers is ‘post-call’ because the User is already fully engaged with their device – they have just completed an activity and may have the time to take a look and interact with the targeted messaging.
mAdme believes that our industry leading click-thru-rates are directly as a result of our respectful placement of messages for a brief period immediately at the end of a call and not in advance or blocking a User activity.
The platform has a powerful insights engine enabling advanced behavioral analytics.
In addition, there is a rich Reporting capability on Campaign and User behavior. This provides clear feedback on the performance of individual Campaigns and the evaluation of the effectiveness of different types of media and call-to-action messages.
mAdme’s platform provides the scalability , performance and security that the world’s biggest brands demand.