Mobile data and content consumption is a major part of every customer's activity. We give you the ability to understand and analyze customers behavior across on-portal, off-portal and mobile applications.
Mobile data and content consumption is a major part of every customer's activity. We give you the ability to understand and analyze their behavior across on-portal, off-portal and mobile applications.
Mobile Analytics is an end-to-end analytics application suite that allows you to understand data, content and application consumption across all mobile portals and channels. It enables you to analyze mobile activity both on and off portal including:
Mobile Analytics includes the following core modules:
PREMIUM CONTENT ANALYZER
This module allows you to map the end-to-end activity on-deck and derive insights from customer behavior. The solution comes with a pre-packaged set of reports, dashboards and work-flows but also provides unlimited flexibility to define new analytics views and perform ad-hoc analysis. Some of the salient capabilities of the solution include:
MOBILE WEB ANALYZER
The Mobile web analyzer allows you to track subscriber activity on the mobile Internet based on opt-in and preferences. Key capabilities include:
MOBILE APPLICATION ANALYZER
The application analyzer enables monitoring and tracking of application downloads, online usage and other activity related to application stores. These include operator managed stores as well as Apple, Android, Blackberry and Windows app stores. Specific capabilities include: