Businesses have been producing videos from ages, we know them as Ads. In past 5 years we have businesses have invested in marketing themselves online and at the top of the pyramid video marketing is proving to have a huge impact. Its required for an online presence to create multiple touchpoints and not one is the only way. B2B communication traditionally was outbound oriented and now the trend is moving towards inbound hence a huge surge of new opportunities are arising.In this article we highlight Business videos that are particularly called as ” B2B Explainer Videos or Business Explainer Videos ”
Animated Explainer Video is the art of using Motion Graphics / Animation to depict or communicate a message. Companies from B2B and B2C segment both are using animated explainer videos to create awareness, drive engagement and influence buyer decision. Animated Explainers may not be cartoony , its not kid stuff. We all have viewed these videos as an audience somewhere or the other, but if you are planning on creating an Explainer Video now this article serves as a good base to highlight examples and suggestions.
Driving more viewers and keeping them engaged to any of your marketing strategies is the key to a successful marketing campaign. With businesses fast adapting the use of video marketing we set out to list the key ingredients that can boost your video engagement.Using these tips engagement to your videos is expected to increase leading to accomplishing your marketing needs.
With the number of apps we use daily increasing we are more and more getting app savvy everyday. We use all kinds of apps entertainment, productivity, utility and more. On the other hand when it comes to an App developer or App marketer the task of getting noticed among millions of apps is quiet a challenge.
One of the wisest things I've ever read about product marketing came from the writer of a children's book.
"If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, teach them to long for the endless immensity of the sea," said Antoine de Saint-Exupéry, creator of The Little Prince.
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